Onsite location analytics uses CMX to detect presence, locate, and track all Wi-Fi devices. It then aggregates and enhances the data to gain insight into the visitor interaction with the venue. CMX analytics solution gives you this opportunity to help improve customer experience by providing different kinds of reports including historical trend reports, which would help understand the business trends and measure the effectiveness of campaigns.
https://www.cisco.com/c/en/us/td/docs/wireless/mse/10-3/cmx_config/b_cg_cmx103/the_cisco_cmx_analytics_service.html for related information.
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